AI acquisition and channel intelligence
AO made AI-referred demand a measurable acquisition channel.
More than £1 million in estimated revenue from AI-referred visits over 12 months.
- AI-referred website visits measured in June 2026
- 41,556
- AI-referred website visits measured in June 2026
How this was measured: Estimated revenue associated with AI-referred website visits across the published 12-month reporting period. This is attributed revenue, not a calculation of incremental sales caused by Lindle. The June visit figure is a separate monthly measure.
The challenge
AI assistants were influencing product discovery, but AO could not reliably see when products were mentioned, when recommendations contained a usable link or where competitors appeared instead.
What Lindle did
Lindle ran thousands of shopper-style queries across leading AI assistants, measured mentions, links and competitor movement, and connected the results with AI-referred website traffic in a daily view the commercial team could monitor.
What changed
AO gained daily insight into when products appeared, when mentions included a usable link and where competitors were winning instead, alongside AI-referred website visits and their estimated commercial value.
Why it mattered
AI referral became a measurable acquisition channel the commercial team could monitor and act on.
“Before Lindle, we were guessing how often AO appeared in AI assistant answers. Now we have daily insight into when we're mentioned, when we're linked, and where we're missing out vs our competitors. The clarity has helped us strengthen product visibility and improve how customers discover AO through AI-powered search.”
Olivia AskamCommercial Business Partner, AOWhat could Lindle uncover for your business?
Start with your website and the commercial question you want to understand. Lindle will help establish the evidence and the most useful next step.