Lindle Terms of Service

These Terms of Service govern access to and use of Lindle.

Lindle is operated by Fulton Industries Ltd.

By creating an account, accessing a workspace or using Lindle, you agree to these Terms. If you use Lindle on behalf of an organisation, you confirm that you have authority to bind that organisation.

1. About Lindle

Lindle is an always-on commercial intelligence system for ecommerce and retail marketing teams.

It may provide features including:

• monitoring customer-discovery and commercial signals
• AI and search visibility measurement
• connected-data analysis
• reporting and explanations
• recommendations and draft actions
• collaboration and workspace memory
• outcome and experiment measurement

Features may vary according to plan, workspace, enabled integrations, customer agreement and release stage.

2. Business use

Lindle is intended primarily for business and professional use.

You are responsible for ensuring that:

• users have appropriate authority
• connected data may lawfully be used
• workspace access is assigned correctly
• use of outputs complies with applicable law and internal policies

3. Accounts and security

You must:

• provide accurate account information
• keep authentication methods secure
• avoid sharing credentials
• promptly tell us about suspected unauthorised access
• ensure invited users are authorised to access the workspace

You are responsible for activity carried out through your account unless caused by our failure to use reasonable security measures.

4. Connected services

You may choose to connect third-party services to Lindle.

By doing so, you confirm that:

• you have authority to grant the requested access
• the connection complies with the third party’s terms
• Lindle may access and process the authorised information to provide enabled features

Third-party services remain governed by their own terms, availability and policies.

We are not responsible for changes, outages or restrictions imposed by a third-party service.

You may disconnect an integration at any time, although doing so may disable related Lindle features.

5. Google services

Where you connect Google Analytics or another Google service, you authorise Lindle to access only the permissions displayed on Google’s consent screen.

Read-only Google Analytics access does not allow Lindle to modify, delete or administer the connected Google Analytics property.

You may review or remove Google access through your Google Account’s third-party connections controls:

https://myaccount.google.com/connections

6. Customer data

As between the customer and Fulton Industries Ltd, the customer retains its rights in data submitted, uploaded or connected to Lindle.

The customer grants Fulton Industries Ltd a limited right to process that data only as needed to:

• provide the service
• maintain security and reliability
• comply with customer instructions
• meet legal obligations
• enforce applicable agreements

Where required, processing will also be governed by an order form, data-processing agreement or other customer contract.

7. AI-generated outputs

Lindle may use artificial intelligence to generate:

• answers
• explanations
• summaries
• recommendations
• drafts
• classifications
• proposed actions

AI-generated outputs may be incomplete, inaccurate or unsuitable for a particular purpose.

You must apply appropriate human judgement before relying on an output or taking external action.

Unless an enabled feature and customer agreement expressly provides otherwise:

• Lindle does not guarantee a particular commercial result
• recommendations are not professional legal, financial, tax or regulated advice
• external actions remain subject to appropriate customer review and approval

8. Your responsibilities

You must not:

• use Lindle unlawfully
• infringe another person’s rights
• upload data you are not authorised to use
• attempt to gain unauthorised access
• interfere with the security or operation of the service
• introduce malicious software
• probe or circumvent technical restrictions
• use Lindle to create harmful, deceptive or discriminatory outcomes
• resell or make the service available to third parties without permission
• reverse engineer the service except where law does not permit that restriction
• use Lindle to train or build a competing product without written agreement

9. Plans, fees and payment

Some Lindle features may be available without charge or on a trial, pilot or preview basis.

Paid plans and services may be governed by an order form, proposal, statement of work, subscription agreement or other written commercial terms.

Where separate commercial terms conflict with these Terms, the separate commercial terms take priority for that customer.

Free, preview and trial access may be subject to usage limits, reduced functionality, change, suspension or withdrawal.

10. Intellectual property

Fulton Industries Ltd and its licensors retain all rights in:

• Lindle
• software
• models and workflows
• interfaces
• documentation
• branding
• product designs
• underlying technology

You retain rights in your own data and original materials.

Subject to these Terms and any customer agreement, you may use Lindle outputs for your organisation’s internal business purposes.

Feedback may be used to improve Lindle without restriction, provided we do not publicly identify you as its source without permission.

11. Confidentiality

Each party must protect the other party’s confidential information using reasonable care.

Confidential information may include:

• non-public business information
• customer data
• product plans
• security information
• commercial terms
• technical information

This obligation does not apply to information that:

• is already public without breach
• was lawfully known without restriction
• is independently developed
• is lawfully received from another source
• must be disclosed by law

12. Availability and changes

We aim to provide a reliable service but do not guarantee uninterrupted or error-free availability.

We may:

• update features
• modify interfaces
• add or remove integrations
• change technical requirements
• perform maintenance
• address security or legal issues

Where a material change affects a paid customer, any applicable customer agreement will govern notice and remedies.

13. Suspension and termination

You may stop using Lindle at any time.

We may suspend or restrict access where reasonably necessary to:

• protect security
• prevent misuse
• comply with law
• respond to non-payment
• address a material breach
• protect other customers or the service

Paid-customer termination rights are also governed by the applicable commercial agreement.

On termination, access to workspace data may end. Export, return, deletion and retention will be handled according to the applicable agreement and Privacy Policy.

14. Warranties

Lindle is provided with reasonable skill and care.

Except where expressly stated in a customer agreement, and to the fullest extent permitted by law:

• the service is provided on an as-available basis
• we do not warrant that every output will be accurate or complete
• we do not warrant that Lindle will achieve a specific ranking, revenue, traffic or visibility result
• we do not warrant uninterrupted access to third-party services

Nothing in these Terms affects rights that cannot lawfully be excluded.

15. Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for:

• death or personal injury caused by negligence
• fraud or fraudulent misrepresentation
• any other liability that cannot legally be excluded

Unless separate written commercial terms state otherwise, Fulton Industries Ltd will not be liable for:

• indirect or consequential loss
• loss of profit
• loss of revenue
• loss of anticipated savings
• loss of goodwill
• loss caused by reliance on an AI-generated output without appropriate review
• loss caused by a third-party service outside our reasonable control

For paid business use, any overall liability cap should be governed by the applicable customer agreement.

16. Indemnity

Where permitted by law and subject to any customer agreement, an organisation using Lindle is responsible for claims arising from:

• unlawful customer content
• lack of authority to connect or process data
• misuse of the service
• breach of these Terms

17. Changes to these Terms

We may update these Terms to reflect product changes, security requirements, provider changes or legal requirements.

We will update the date shown at the top.

Where appropriate, we will provide notice of material changes.

18. Governing law

These Terms are governed by the laws of England and Wales.

The courts of England and Wales will have jurisdiction, subject to any mandatory rights or separate written agreement.

19. Contact