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Lindle for Analytics and insights

AI for analytics and insights: help the business ask better questions of its data.

Make reporting easier to interpret and expose the gaps that affect decisions.

Discuss your measurement priorities

Analytics and insights

Help the business ask a better question of its data.

Lindle helps investigate connected reports, explain changes and prepare a clear account of what the evidence supports.

  • Investigate unexpected changes.
  • Make definitions and limitations visible.
  • Translate findings into a useful business brief.

Practical use cases

  • Compare periods using documented definitions.
  • Investigate channel and landing-page changes.
  • Examine event coverage and measurement gaps.
  • Prepare acquisition and application reporting requirements.

Questions you could investigate

  • “Can we reconcile these reports?”
  • “What changed in the traffic mix?”
  • “What tracking do we need before assessing this outcome?”
Work to take into a meeting
An investigation note with dates, definitions, sources, findings, limitations and follow-up checks.
Why it helps with leadership
Give stakeholders a clearer basis for decisions.
Measures worth agreeing
Relevant business metrics plus tracking coverage, report reconciliation and agreed definition consistency.
Capabilities and connections
Connected reporting, investigation, source trails and measurement specifications. Analytics, ecommerce and marketing systems, subject to specific integration support and permissions.

Something useful to take into your next meeting.

An example of the Analytics and insights work you could prepare.

Investigation note

Illustrative output

Business question
Can we reconcile these reports?
Evidence needed
Report dates, documented definitions, sources and event coverage.
Priority
State the findings and the limitations that affect them.

Illustrative output. Actual work depends on your question, available evidence and agreed scope.

Explore the work behind the answer.

Capabilities most relevant to Analytics and insights.

  • Traffic and acquisition

    Channel and landing-page investigations, including observed AI referrals where they can be identified.

  • Working context

    Approved facts, previous decisions and corrections carried into ongoing work.

  • Prepared work

    Briefs, plans, drafts and measurement specifications.

  • Outcome measurement

    Compare relevant evidence after delivery. Commercial outcomes need suitable outcome and cost data.

Work with the systems your team already uses.

Start with the question you want to answer. Agree which sources, connections and permissions are needed to investigate it.

For this role: Analytics, ecommerce and marketing systems, subject to specific integration support and permissions.

Specific connections, supported actions and access are agreed first. See available connections

New in the role? Start with a useful decision.

  1. 1

    Establish the starting point

    Choose a business question, available evidence and agreed definitions.

  2. 2

    Identify a priority

    Investigate the findings and decide what deserves attention.

  3. 3

    Prepare the work

    Create a brief with an owner, review requirements and success measure.

  4. 4

    Review what changed

    Check delivery, examine the results and decide what to do next.

A suggested working approach, not a guaranteed delivery timetable or a description of the trial scope.

See how teams have put Lindle to work.

  • AO logo

    Acquisition and commercial measurement: AO made AI-referred demand a measurable acquisition channel.

    £1m+ More than £1 million in estimated revenue from AI-referred visits over 12 months.

    Read the AO case study

Observed customer outcomes are not guaranteed results. Each story uses the measure appropriate to its question. All case studies

Frequently asked questions

What is Lindle in simple terms?
Lindle helps teams investigate business questions using relevant evidence, prepare practical work and review what changes.
How does Lindle fit alongside our CRM and analytics?
Your existing systems hold important information. Lindle can use supported, permissioned connections to help investigate questions across relevant sources and prepare next steps.
Do I need to understand AEO or GEO?
No. Start with a question about customer discovery or business performance. The terminology can be explained as it becomes relevant.
Can Lindle help prepare work?
Yes. Depending on the agreed task, work can include research, briefs, draft content, action plans and measurement specifications.
Can our agency use it with us?
Lindle is designed to support shared evidence and clear ownership alongside your internal team and specialist partners.
What happens before an external change?
The work requires the appropriate permissions and approval.
What is included in the free trial?
Your 14-day trial starts when you sign up. Daily AI visibility reports begin after you finish setup and review your questions. Connect Google Analytics 4 and complete the first analytics report within those 14 days to extend your trial to 30 days in total from signup. No credit card. No automatic billing. Any paid continuation is agreed with you. The trial includes your visibility baseline, daily observations and evidence to explore. An introductory conversation helps you consider the next step. Specialist implementation and wider programmes are scoped separately.
How do we measure value?
Agree the decision, starting point, work delivered and relevant outcomes. Commercial return needs suitable outcome and cost data.

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